The information is very fresh, The Jaguar Land Rover Group has just announced a major restructuring. The two British premium brands acquired from Ford in 2008 have since merged into a new company. but difficulties accumulated. Today the group is not in the best shape. Land Rover’s global sales to fall by 20% in 2022, up to 269,120 units! worse, Jaguar fell by 28.5%, up to 61,660 units The new group JLR (ex-Jaguar Land Rover) plans to rise above the water to reorganize into 4 different brands. Jaguar, Defender, Discovery and Land Rover. So the idea is to spin off the current Land Rover brand. In order to maximize profits and offer more differentiation for each new assortment. Especially since the group wants to offer electric models only after 2030…

The saga of the discovery of the future

Eventually, Defender takes care of off-road and 4×4. Range Rover high class SUVs. Discovery of mid-range SUVs. Today, Discovery marks two models. “Big” Discovery (the fifth part of the name), a family model located in the D segment.

The “small” Discovery is called Discovery Sport and is positioned in the C segment. Released in 2014, it replaced the Freelander of that time. Since then, Discovery Sport has become the brand’s bestseller. In 2019, it underwent a small restyling, which softened its lines and added to its popularity. Erasing its 4X4 side for an SUV. Four years later, Land Rover is updating it, but this time it’s not about the exterior at all…

Updated bestseller

Where Discovery Sport brings its share of change, it’s on board and under the hood. In the cabin, the instrument panel accommodates everything new curved touchscreen, which can already be seen on the new Range Rover. It measures 11.4 inches and includes the new Pivi Pro home infotainment system.

Physical controls for assistance and air conditioning disappear. It now includes the voice assistant Alexa and a inductive charger for smartphones. Not quite a revolution!

Under the engine, the offer remains unchanged. Land Rover has simply redesigned the batteries used in plug-in hybrid versions. Now the autonomy reaches 47 kilometers. Fast charging now takes 30 minutes only up to 80%. The “History…” of restyling at the end, before the big revolution that will accompany the Discovery line in the years to come…

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