As we know, the car market is not necessarily in great shape, and it has been for more than three years. We are talking, of course, about the Covid-19 pandemic, which has suspended sales, in particular, due to the closure of concessions around the world. But not only. As this also caused a large shortage of semiconductors, due to shutdown of factories all over the planet. As a result, sales fell and are now trying to recover. And this problem, unfortunately, affects all manufacturers, whether premium or consumer.

Last year, premium car, luxury car, premium car and premium car brands sold 10 million vehicles worldwide, down 0.7%, and mass brands down 1.7%. BMW + Mercedes + Audi accounted for 55% of this profitable market. pic.twitter.com/PDaG4b2DZe

—Automotive Industry Analysis (@lovecarindustry) May 18, 2023

BMW is in the lead

However, not everyone is affected equally. This is evidenced by a graph published on Twitter by the site Car Industry Analysis, which is responsible for publishing all kinds of data about the automotive industry. This image shows which premium and luxury brands are performing the best and have sold the most cars in 2022. With more than two million copies, it is BMW that comes out on top, just ahead of Mercedes. The company with a star sold 1.78 million cars during the same period, which, of course, is also honorable. Audi ranks 3rd with 1.47 million.

Tesla is well placed

But another brand competes with all these well-proven manufacturers. It’s no surprise that Tesla arrives at the foot of the podium. Over the past year, it has indeed sold at least 1.30 million cars, thanks in particular to the success of its Model 3 and Model Y. Then comes Lexus, Volvo or even Cadillac and Porsche. Descending to the bottom of the ranking, we find Pagani, which sold only 4 cars last year. It is not surprising, because the brand wants to remain very exclusive.