Yoana Bratu is a legal professional with extensive academic experience, working as a researcher and lecturer at the Faculty of Law of the Vrije University of Amsterdam. She is passionate about space law, AI and technology.

As part of his educational activities, he introduced a new branch of law into the curriculum of the faculty – space law, which covers the study of the laws applicable to the exploration of outer space. In addition, she is the founder of the AI ​​​​∞ Space Law Society, an association that promotes the responsible and sustainable development of outer space in the context of the process of privatization of exploration and exploitation of natural resources discovered on celestial bodies. .

Before devoting himself to research, he worked as a lawyer for 10 years, representing the interests of international clients on behalf of large law firms (such as Allen&Overy and Wolf Theiss), and was also the founder of his own law firm. The desire for continuous career development prompted her to enroll in the Executive MBA program.

“As a practicing attorney, I have always been deeply committed to professional development in the field of law. However, in order to gain a more strategic and broader vision of business and leadership concepts, I decided to continue with the EMBA program that I started at the end of 2015.” says Joana.

He chose the WU Executive MBA program in Bucharest because of its international prestige, reinforced by international modules held in Europe and the USA, the program is designed for professionals with a high level of experience.

“Application Executive MBA The WU Executive Academy offered allowed me to improve my analytical and critical thinking skills, understand the key functions in the field of management and strengthen my leadership skills. It was an opportunity to introduce me to new ways of thinking and different frameworks for approaching complex problems. The interdisciplinary perspective and experience of my fellow students was also extremely valuable to my professional development.” the EMBA graduate admits.

Joana believes that obtaining a world-class EMBA degree from a leading institution like WU Executive Academy opens up many opportunities for career growth and is an investment not only in the title, but also in the potential to develop sustainable solutions for society and future generations.

The Bucharest WU EMBA program provided him with key management and leadership tools, and among the most frequently applied in his professional activities are the concepts of strategic innovation (blue ocean strategyexample).

In addition to technical skills, the program emphasized the importance of strong relationships and a committed team, which are ultimately the strongest component of an organization – “The relationships I built with my peers and teachers created a lifelong support network. The leadership lessons learned through both the wins and failures of our team projects have shaped the way I operate in today’s work environment, where I have to consider many factors ranging from organizational culture, diverse professional profiles and business specifics.” – adds Yoana.

Combining a challenging curriculum with a full-time job and other responsibilities required excellent time management, as well as the support of family and friends. But hard and effective work paid off thanks to new opportunities that appeared after the program ended and a sense of professional and personal fulfillment.

According to Ioana, a leader must possess a number of essential qualities in order to successfully fulfill his role in his organization – “A successful manager must have, first of all, a high sense of responsibility. It means having a vision that goes beyond simply achieving profits or results, but has a positive impact on society, the environment and the lives of employees, customers and co-workers. A leader who wants to inspire must communicate this vision in a way that is both engaging and based on genuine compassion for all involved. Leaders must be willing to listen, adapt and respond constructively to feedback. After all, success should not lie in power and glory, but in creating the necessary prerequisites for the prosperity of society as a whole.”

Ioana Bratu emphasizes the need to adapt EMBA programs by business schools to prepare leaders to respond to the trends of the global economy of the future. This involves, firstly, a greater focus on technology adoption and digital transformation in various industries through courses focused on topics such as artificial intelligence and automation. Second, it is important to pay more attention to the diversity and representation of women and different cultural profiles in leadership positions in organizations. Along with these aspects, Joana believes that EMBA programs should also consider the concepts of organizational ethics and sustainability.

Managers and entrepreneurs who wish to complete the program WU Executive MBA Bucharest can apply for scholarships for a total of €200,000, which are valid until June 30. The program starts in November and is designed for managers with at least five years of work experience. It includes 14 modules that take place over a period of 16 months, via correspondence, giving students the opportunity to continue their professional activities during their studies.

More information is available on the WU Executive Academy website.