Now it’s official: seven months after he came under his control Elon Musk in October 2022 against $44 billion, Twitter now a new managing director.

The reason is Linda Giaccarino, 60, a New York City woman who has decades of experience in advertising.

“I am delighted to welcome Linda Giaccarino as the new CEO of Twitter,” Musk wrote in a post, noting that she will “focus primarily on business operations,” while he will focus on product design and new technologies.” “I look forward to working with Linda to turn this platform into X, the Universal App,” continued Musk, who announced the hiring of a new Twitter CEO a day earlier, due to take over six weeks from today.

It is noted that X Corp. is a technology company founded this year by Elon Musk to take the place of Twitter, Inc.

I’m excited to welcome Linda Iaccarino as the new CEO of Twitter!@LindaYakk I will focus primarily on business operations and I will focus on product design and new technologies.

Looking forward to working with Linda to turn this platform into X, the Universal App. https://t.co/TiSJtTWuky

— Elon Musk (@elonmusk) May 12, 2023

Yacarino worked in the American NBC Universal Media the past 12 years or so, since October 2011, as president of advertising sales, where she led a team of approximately 2,000 people, according to Forbes. Previously, he worked for about 15 years in the same American Turner Entertainment.

Relationships with Trump and Biden

It is worth noting that Linda Giaccarino was appointed Donald Trump American style Presidential Council on Sports, Fitness and Nutritionat that time the latter was President of the United States.

However, subsequently, after the 2020 elections, she collaborated (in 2021) with the administration Joe Biden as part of a campaign to promote vaccination against the coronavirus.

New CEO position

According to what Forbes reports, a new CEO is taking over at a time when Twitter is changing, while Musk has made some drastic interventions that have left users and advertisers uneasy.

A key challenge for Jacarino will be to restore the trust of advertisers and advertisers after a rather turbulent period for the social network.

As a reminder, many advertisers/advertisers have stopped spending money on Twitter in recent months due to the changes Musk has made to content management.

Elon Musk himself, on the other hand, is said to have been forced to leave Twitter and refocus on the electric vehicle industry. Tesla whose stocks have floundered badly in recent months.