The name Raval pays homage to the Raval district in the heart of Barcelona. A way for the brand to show its commitment to the Catalan city. Indeed, Martorella, not far from there, is home to the headquarters of Seat, the Cupra’s parent brand.. Naming its city model after a Barcelona district also confirms the desire of the brand and the Volkswagen Group to strengthen its roots by producing electric vehicles locally.

Spanish production

Because It is in Martorela that Raval will be produced from 2025. The company is investing 3 billion euros in the transformation of the plant to switch from combustion to electrification. From 2025, it will produce electric cars based on the MEB Small platform from the Volkswagen Group. More Seat, which was appointed by the Volkswagen group to lead the development of small electric cars for the whole group.

For the young

“Raval is one of the most amazing areas of Barcelona. And today we are proud that the brand’s future city electric car bears his name and embodies his spirit. Just as we did with CUPRA Born, now we want to express the essence of Raval and continue to inspire the world from Barcelona.” – explained Wayne Griffiths, CEO of Seat and Cupra. ” Cupra Raval is not a car like others. It is an invitation to a new generation that expects something better. An urban, unruly and 100% electric car, with its own character and associated with “Generation Z”. Something more emotional”, – said Wayne Griffiths. The brand has created the most radical interpretation of the CUPRA in a race-inspired urban electric vehicle.

Cupra, a brand on the rise!

Since its launch in 2018, CUPRA has sold more than 300,000 vehicles, which exceeds all expectations. In 2022, the brand’s turnover was 4.4 billion euros, or 40% of the total volume of the company it forms together with Seat, becoming one of the biggest growing brands in Europe and Spain. This year’s numbers are also positive, with 46,600 units sold in the first quarter of 2023, an 83% increase over the same period in 2022.

And development is expected to accelerate over the next three years, p launching Tavascan SUV again this year, a larger SUV with a hybrid engine, Terramarnext year. And finally, this Raval from the 2025 UrbanRebel concept.