Over the years, the process of buying a car has changed a lot. While potential customers used to come to the dealership looking for information, now they spend an average of ten hours on the Internet before going to the dealership… When there are still dealerships!

Indeed, if we take the example of Tesla, we cannot talk about a dealership, strictly speaking, but rather “shops”, since this place is used, in particular, to service or receive the car, but in no case to order it. since everything is done through the site.

All Teslas present in the Top 10

To this end, the agency specializing in leasing Gridserve conducted a study to determine which electric models are most in demand on the Internet. It is not surprising that one of the best-selling and most popular electric cars dominates the rating.

1. Tesla Model 3: 19,989,872 requests
2. Kia EV6: 15,815,185 requests
3. Tesla Model Y: 13,908,451 requests
4. Hyundai Ioniq 5: 12,689,787 requests
5. Tesla Model S: 11,459,099 requests
6. Porsche Taycan: 10,511,286 requests
7. Tesla Model X: 9,535,778 requests
8. Polestar 2: 8,212,142 requests
9. Lexus RZ: 7,186,840 requests
10. BMW i4: 7,063,510 requests

The data collected by Gridserve covers the entire year 2022 and covers more than 300 models analyzed using the Google Keyword Planner service.

Differences between continents

The Tesla Model 3 is the most popular electric car in three of the six continents (Europe, North America and Oceania). Interest in this model only in these continents (total 17,654,842 requests) 88% of global searches.

Asian customers are most interested in the Tata Nexon EV (2,405,640 searches), produced by the group behind Jaguar Land Rover, while African customers prefer the Lexus RZ (454,390 searches).

South American motorists are most interested in the Porsche Taycan (884,310 inquiries), although the Tesla Model 3, Model S and Model X are in second, third and fourth place.