In 2020, sales of the Tesla Model Y officially began, first, of course, in the United States, and then in Europe, in particular in France. This is the second “affordable” model of the brand after Model 3 which made it possible to achieve profitability. Success, confirmed by the SUV, which became the manufacturer’s best-selling car in many countries. A great course for an electric SUV, once again confirmed, although it shows very good sales figures on the Old Continent. Forget the difficult period of the brand a few years earlier!

We are happy to partner with Tesla Service to provide service during the same hours as often as possible! Application of Formula 1 crew technique to Tesla.

— Elon Musk (@elonmusk) July 23, 2022

One of the bestsellers

Thus, the star model of Elon Musk’s brand became the best-selling car in all of Europe in the first quarter, ahead of Dacia Sandero and other Volkswagen T-Roc. A great success for a manufacturer that was close to bankruptcy a few years ago. But the recent drop in prices has had a big impact on sales, making the SUV eligible for an environmental bonus in France. So the Model Y starts at €39,990 thanks to this welcome little boost, making it cheaper than Renault Megane E-Tech. Enough to tempt customers en masse!

Very good numbers

The success of the Model Y also affects the performance of the brand as a whole. Indeed, the turnover of the latter increased by 24% in January-March compared to the same period last year. however, operating margin fell slightly, due to a decrease in car prices. Nevertheless, Elon Musk wants to reassure and claims that these values ​​remain completely manageable for the manufacturer. The latter wants to further reduce the prices of its cars in the coming months.