From 2024, Renault will start producing electric cars a personal assistant generation, which will have the appearance of a humanized co-pilot in the form of an avatar, double Reno and presented for the first time at the 2022 Paris Motor Show.

Before finding it in the brand’s future models, users can now find it in a free smartphone appwhich offers exclusive content and enables pre-orders for the upcoming Renault 4 and Renault 5 Electric.

“We are very enthusiastic about the idea of ​​launching this app, which offers a preview of the possibility of the first interactive meeting between our avatar and its audience. With this humanized avatar built into our future cars, we want to change the relationship with cars and strengthen the connection with the brand. This is the first time in a car! »– says Arnaud Belloni, global marketing director of Renault.

Reno App: exclusive Renault content

The app invites users to discover fun and interactive content that allows them to learn more about the upcoming all-electric Renault 4 and Renault 5 and their innovations.

You’ll also find brand news there, including projects from Renault’s ‘Give Me 5’ social responsibility program, information on NFTs, not to mention a store selling brand goods called ‘The Originals Store’.

The app allowsinteract with Renault in real time : you can ask him questions, play quizzes or even suggest improvements to improve his behavior and missions in brand cars.

Pre-orders of Renault 4 and 5 Electric are expected

For future customers, the app also offers the option to subscribe to Renault newsletters to keep up to date with news about the upcoming Renault 5 and Renault 4 Electric, as well as through the app. which will be opened soon pre-orders models

IReno app available for free from March 17, 2023 in France on the Google Play Store for Android smartphones and the App Store for Apple models. It will then be available this summer 2023 in Germany, Spain and Italy.

The content is available to everyone, but to interact with Reno and access certain features, such as adding content to favorites, you must be logged in to your My Renault account.