This is one of the growing brands of the Stellantis group. After the merger of the Fiat and Chrysler groups in 2010, the Jeep brand (formerly Chrysler) gained brightness again. During the presidency of the late Sergio Marchionne, the brand increased the number of models and started gradual upscaling. A small crossover Renegade arrived in 2014 and then compass in 2016, which allowed Jeep to update its entry-level models, which were then the most popular in Europe. It was the same in the United States and China, marked by the appearance of the Cherokee (2014), Gladiator (2018, Grand Commander (2018) and finally the Grand Wagoneer (2021). Jeep is Stellantis’ most profitable brand todayand its promotion into the upmarket allows it to position itself as premium class builder. Recent success: Avenger, Jeep’s first electric modelrecognized as the Car of the Year 2023…

Electricity that rhymes with pleasure?

But this is not just a pragmatic sign, Jeep also knows how to have fun. ago every year he organizes a large-scale event for fans of the brand in the state of Utah in the USA. Under the name “Moab Easter Jeep Safari”, it is an opportunity to present new products or curiosities a few days before Easter. This year was no exception, p several original concepts opened for the occasion. Of the seven models considered, four are interpretations of the most legendary Jeep: the Wrangler. The brand that is in a fully electric transition (4xe, Wagoneer S, Recon and, of course, Avenger) wants to show that such energy is not incompatible with its DNA: adventure, recreation and off-road. Here’s how The Magneto 3.0 concept, an all-electric 650-horsepower Wrangler, with extreme attributes of an adventurer. It completes Scambler 392, a nod to the 1981 Scambler CJ8. The other two Wranglers, in fancy colors, are equipped with Jeep hybrid technology (4xe).

Camping and crossing

Among other presented models we find in particular a “modernized” version of the very first Wagonner, SJ. For this 1978 SUV, Jeep grafted a hybrid mechanics from Wrangler 4xe. It is impossible to guess from the outside that he changed his engine! The other two concepts are true thermals, “real” Jeeps, as some would say. The Wagoneer Overland is an SUV designed for camperswith a retractable awning on the roof. Gladiator The Rubicon Sideburn adds a whole bunch of Jeep interior accessories to a standard pickup truck. To emphasize the many customization possibilities that exist in the brand’s models. Even if it is not said that one of these concepts will one day be sold in series, Jeep offers an unusual and personal way of its strategy for the future. Not to mention numerous references to his models from years past!