A survey that shows that FIBA ​​is looking for valuable information to further improve its product, as well as to become better itself.

In particular, for the last event:

– Over 303 million people have watched EuroBasket content through exclusive content carriers around the world. The result was 4.2 billion experiences that were measured across social worlds.

– 30 million people watched the semi-final match of Germany against Spain, which turned out to be the most watched EuroBasket match.

– 971 million video views posted online were counted, with 45% occurring on FIBA ​​channels.

Top 3 posts by calculated impressions:

– 46% of impressions are on Instagram and 30% on Twitter…

– During the EuroBasket counted 2.6 million users who visited the official EuroBasket website with 7.1 million visits, 21.5 million page views with an average visit duration of 4.4 minutes.

– Here Greece takes the first place, as it is the country with the largest number of users who visited the official EuroBasket website (720,860). The second was Lithuania, and the third was Spain (p. 25 in the study). Very important is the fact that the US is in 5th place with 484,390 users).

At the same time, as mentioned above, the company that conducted the study tried not only the digital impact provided by the organization, but also the social one. Thus, through a survey conducted with the participation of 1582 residents of the countries hosting the EuroBasket group and 603 foreign guests, the result showed that:

• To the question “Do you agree that EuroBasket has added an additional attraction to the city hosting the group?” the answers were as follows:

Local visitors living away from the city where the group is located: 90% agree

Foreign visitors: 80%

• To the question “Do you agree that EuroBasket has strengthened the reputation of the host city as a cosmopolitan city?” the answers were as follows:

Local visitors who live outside the city where the group was located: 81% agree

Foreign visitors: 69%

• To the question “Do you agree that the host city has become more attractive as a holiday or weekend destination?” the answers were as follows:

Local visitors who live outside the city where the group was located: 49% agree

Foreign visitors: 64%

• To the question “To what extent do you agree that the city that hosted the EuroBasket group has improved your opinion about it”, the answers were as follows:

Local visitors who live outside the city where the group was located: 54% agree

Foreign visitors: 59%

The total economic effect of the EuroBasket for the host cities amounted to 270 million euros!

According to the survey, 62% of city visitors admitted that they would recommend visiting these cities to their friends and relatives.

Economic effect by city:

Berlin: €83 million

Cologne: 63 million euros

Prague: €54 million

Milan: €45 million

Tbilisi: 25 million euros

The official number of people watching the games live was 651,400, of which 237,923 were unique visitors.

54% were from the same country that hosted the EuroBasket group.

28% were from the same cities

18% from the rest of the world

62% of them would recommend the city as an ideal tourist destination.

67% said they would most likely return to the same city.

More than 170,000 spectators, who were not permanent residents of the Poles who hosted the EuroBasket group, traveled to the EuroBasket cities to watch the matches.

40% of them were under 30 years old.

Permanent residents / Indigenous residents, but residents of other cities / Tourists

Prague 11,174 18,291 16,797

Milan 9 415 18 956 4 271

Tbilisi 17 628 1 475 938

Cologne 14,050 55,088 11,824

Berlin 16,456 29,219 12,342

TOTAL 68,723 123,028 46,172

On the anthropography of visitors:

41% were between the ages of 16 and 29.

45% were between the ages of 30 and 49.

14% were over 50

74% were men

26% were women

Nearly 50% of visitors play basketball on a more regular basis, mostly with friends or in groups.

94% of visitors answered that the main motivation for their trip was the organization of the EuroBasket.

In fact, 77% of visitors have traveled to the same city in the past.

237,923 unique visitors to the cities that hosted the EuroBasket spent 39.58 million euros, creating an economic effect.

Analytically:

Placement: 14.3 cm.

Focus (out of field): 6.95 cm

Focus (in field): 5.48 cm

Shopping: 3.7 cm.

Travel expenses: 3.071 million

Souvenirs: 2.8 cm.

But costs: $2.09 million

Movements in the city: 1,167 km.

Guests of the cities that hosted the EuroBasket group spent from 50 to 85 euros per day …

In total, 60,000 paid nights of accommodation were counted in Berlin.

The expenses of the organizing committees of each group were:

Milan: 2.98 cm.

Prague: 3.57 cm.

Tbilisi: 2.74 cm.

Cologne: 6.31 cm.

Berlin: 7.12 cm.

300 million viewers watched the EuroBasket games on TV and streaming… Greece came in second, behind Germany and ahead of the Czech Republic and Serbia.

ERT 1 was the channel with the most broadcast hours (92 hours 39 minutes), while ERT 3 was ranked 6th (80 hours 27 minutes).

18,132 were mentions of the names of the Poles who organized the EuroBasket group, which brought in 10.2 million euros in terms of media value.

99.2 million were contacts with social media posts that mentioned the names of the cities hosting the EuroBasket group, which generated 400 thousand euros of media value.

After watching the EuroBasket games, 2/3 of the respondents agreed that in general they are more motivated to go in for sports.

To the question answered by 1242 Poles who organized the EuroBasket group:

• To the question “To what extent do you agree that the organization of the EuroBasket made me, as a city dweller, feel proud?” the answers were as follows:

Prague: 92%

Milan: 88%

Tbilisi: 91%

Cologne: 92%

Berlin: 76%

Total: 87%

Details of all research results HERE