Can’t wait to get your hands on the new watch Tudor has in store for 2023? The Swiss company opens a pop-up store for the first time during the Watches & Wonders exhibition in Geneva. This will be the only place on the planet to showcase the entire 2023 Tudor collection from day one! This means that you can see and buy any watch not only from the current collection, but also from the new models, which premiered on March 27 on Watches & Wonders! And the icing on the cake? The pop-up boutique will host the Black Bay 58 Bronze Boutique Edition for the first time in Switzerland.

The Tudor pop-up store will open its doors to the public at 12 noon on Monday, March 27th. It will be located on Place Longemal, in the heart of Geneva, very close to where the Tudor brand was born almost a century ago. The boutique will be open throughout the month, from Monday to Saturday, from 10:00 to 18:30 (10:00 to 18:00 on Saturday). In particular, on Thursday, March 30, from 17:00 to 21:00, the store will offer drinks to guests participating in the Watches & Wonders “In the City” program. Meet at the Place de Longemalle in Geneva!

More information about Tudor Here.