No one questions his superiority tik tak in the world of social networks, but also its influence beyond it.

This happens to confirm a new feature that is being run on Spotify and belongs to Gen Z’s favorite social media. In particular, the streaming giant announced that it gives users the ability to preview music and podcasts platforms through video, in an environment very reminiscent of his own TIK Tak.

Thus, in the feed of each user there will be categories music RSi podcasts and shows. By clicking on each category, the user will be able to see the line personalized offers which will be previewed via video a la TikTok.

Co-Chair of Spotify Gustav Soderstom he said, “Today the world is pushing us in a million different directions. So the most important thing we, as Spotify, can do for creators is bridge the gap between their art and the people who love it… or who will love it if they discover it.”

Recently, Spotify has also been launched on USA And Canada A AI DJ Mode which studies the listening habits of each user to play their favorite songs.

Prepare, install, discover new sound easier than ever before! Take a look at our greatest evolution of apps. Introducing @Spotifynew home tape. #SpotifyStreamOn pic.twitter.com/OHrp3C6FOT

– Spotify News celebrates #SpotifyStreamOn! (@SpotifyNews) March 8, 2023

According to NME.