You are here – a car manufacturer that is already celebrating its 20th anniversary this year! But the real success of the American brand began several decades ago, with the launch of the Model S: a high-end electric sedan that marked the beginning of a new era for Tesla, quickly followed by the X SUV.

However, Tesla electric cars had quite high prices, so they were aimed at customers who were more used to driving Mercedes, Audi or Lexus. It was then, in 2017, that the Model 3 sedan was born, and this particular model contributed to democratization Tesla for a worldwide audience, followed by the Model Y SUV.

Tesla: significant drop in price

over the years the price of brand models gradually felland last month, Elon Musk’s company introduced a massive price cut across its range, which helped make them more attractive.

Since 2017, the American firm has achieved a feat to halve the average selling price, while comfortably increasing your margin. The arrival of new, more affordable models has changed the situation, and this downward trend should continue in the coming years.

Indeed, a next generation platform 100% electric cars are going to be presented at Tesla in early March 2023. This is the third generation Tesla, the Model S and X are based on the first generation platform and the Model 3 and Y are based on the platform. second generation

Tesla: a new third-generation platform in the future

Even if the information about this new generation electric vehicle platform is still unknown, there is no doubt that it should allowimprove performance models of the brand, allowing at the same time to reduce the cost of production.

This third generation of the Tesla platform will be equipped with the brand’s new generation of batteries called “4680”: they will be equipped with cells of a new format that will increase the energy density while improving the weight-to-weight ratio. reduction of production costs.

1^Er In March 2023, the brand boss will present a new strategic plan for the future of Tesla, as part of an event that will take place in the American offices of the firm in Texas. Elon Musk has already announced that this plan will allow the automaker to cross the bar of 20 million cars produced every year.

The upcoming new model, which will be more compact and even more affordable (rumored to be $25,000 affordable), should further lower Tesla’s average selling price.