Not easy for a foreign developer exist on our hypercompetitive European market. European buyers remained – as usual – very attached to its historic French, German and Italian brands. If Japanese manufacturers are expanding their brands to stay competitive, not everyone is in the same boat. In this way, Toyota is doing much better than Nissan, Honda, Suzuki or Mitsubishi. Honda in particular, he is considered an outsider in our country. As long as the brand is there present in Europe since 1985 with the opening of a plant in Swindon in the UK. After experiencing great difficulties in Europe in 2021, it closed its doors in 2021. A serious setback for the second Japanese manufacturer (behind Toyota), which has not lost its fame in our country.

Difficulties in the USA and China

Historically very strong in the United States and China2022 was a dark year for the manufacturer in these two territories. Him Sales in the US fell by 1/3 compared to 2021 (market -8%) and affected almost all models. there the legendary Civic, for example, collapsed by 50% ! A few that are out of the game are the HR-V SUV and the Ridgeline pickup. in Chinawhile the market recorded a slight growth of 2% in 2022, Honda fell 8.5%. None of its models are in the top 10, not even its best-selling Accord with 360,000 units. Large SUVs, the CR-V and its Breeze sibling, are driving sales growth, while for electrics, a new e:NP1 and e:NS1 (electric HR-V) had their first full year with 8,788 units.

Better in Europe in 2022

To everyone’s surprise and despite Honda’s poor health in the first two marketsthe manufacturer is experienced a decorated in Europe ! It is registered increased by 4.4% while the market fell 4.6%. Thus, sales increased everywhere except in the UK and Ireland, Poland, Switzerland, the Czech Republic and Germany. Conversely, Italy experienced growth of 17.4%, Portugal – 22.3% and the Netherlands – 32.8%! It must be said that the manufacturer has sequential rangeboth in terms of products and their engines.

her Thus, the range is 100% electrifiedsmall letter and 100% electric to big CR-V hybrid. With his Jazz AND Civil hybrids, it is also present in the most important segments for us (city/compact). Presence confirmed the latest H-RVa new hybrid crossover that has since surpassed the Jazz as the best-selling model in Europe. This year there will be time Recovery of C-RVwith the appearance of the Z-RV and an electric crossover derived from e:NP1 Chinese. in FranceHonda has recorded sales growth in 2022 1.2%, up to 5,438 registrations.