The Picasso Museum in Paris offers in its store a striped blouse similar to the one worn by the genius artist for about 60 euros. A pair of sneakers designed by 93-year-old artist Yagoi Kusama can be purchased from the Smithsonian Hirshhorn Museum in Washington DC for $360. The museum shop has already sold 44 pairs.

The Whitney Museum of Art store has a $118 artist Edward Hopper hat, similar to the one the artist wore in his self-portrait, located in a room on the ground floor.

Museum goers are willing to spend so much to dress up as their favorite artist, proving that art lovers are as inspired by creators as they are by their personalities. Jennifer Eslin, head of retail at Whitney, says that in her 25 years in the business, she has seen visitors become increasingly interested in products that “connect them to the creative process” of artists.

Andy Warhol set art on this path – for better or for worse – 60 years ago, placing himself at the center of his art. In this way, Warhol has become a living sculpture, always ready to be updated to keep up with the times. However, Warhol was not a pioneer in this, since the public showed as much interest in Van Gogh’s painting as in his turbulent life. A number of great female artists, such as Frida Kahlo, tried to create an image that allowed them to distance themselves from male role models. A few years ago, the Brooklyn Museum hosted an exhibition about the artist Georgia O’Keeffe, featuring dresses she designed and made for photography. An exhibition at the Philadelphia Museum of Art brought together all of Frida Kahlo’s impressive personal photographic material, which was one of the factors that strengthened her international reputation.

Yayoi Kusama owes her fame not only to her talent, but also to her bright personality and ability to entertain the viewer with her repetitive but bold composition. The constant repetition of a geometric shape such as Kusama’s boules does not diminish its visual meaning, serving as a reminder of the uniformity but also the brilliance of the consumer society. These days, Kusama’s work draws crowds on 5th Avenue in New York. At a Vuitton store, a robot that looks like her draws Kusama’s tattoos on the wall.

A few blocks from the Guggenheim Museum in New York is the Neue Gallery, which offers “an exact replica of Gustav Klimt’s 1903 apron painting.” For $395, you can look like a great Austrian artist and join this original train, in which the image of the artist himself is valued no less than his work.