Launched in February 1993 Renault Twingo this is the model that successfully replaced the Renault 4 almost 30 years ago. A small French city car is about to join the collector car circle, and to mark the occasion, the French manufacturer wants is celebrating its 30th anniversarythousand birthday on his way.
The Twingo is truly the perfect example of “cars for life” according to Renault, which invites its fans to reinvent the city car according to the slogan “it’s up to you to invent a life that goes with it”. A French company wants to do this on the wave of artificial intelligencewhich is now gaining a lot of noise.
since 1993 you’ve been inventing the life that comes with it #Twingo. for its 30th anniversary, redefine Twingo with artificial intelligence, we bring it to life #BornFromAI #Reinvent Twingo #Twingo30 pic.twitter.com/vM9CQP9G2J
— Renault France (@renault_fr) January 20, 2023
Renault Twingo: artificial intelligence available to everyone
From 1Er February – March 31, 2023the public is invited to Renault imagine the brand’s future show carthanks to artificial intelligence imaging tools such as MidJourney, Stable spreador plate. These new tools, available to everyone, allow you to create visuals on demand with keywords:
“Artificial intelligence, previously reserved for the technological elite, is now available to everyone in three clicks. This new technology, now available, enables people’s imaginations to grow. We want to pay tribute to the iconic Twingo by letting everyone take part in the creative process. We are going to present the first show car created with the help of artificial and human intelligence, which is a direct result of joint creations.”explains Arnaud Belloni, Renault’s marketing director.
Renault Twingo: operation in social networks
To participate, Fans of the brand are invited to imagine and create the Twingo of their dreamsthanks to one of these AI imaging tools: flying Twingo, off-road, motorhome, underwater, flying, chocolate… Anything goes!
Then they can publish your creations on social networksthanks to the hashtag #ReInventTwingo. Then Renault will release a show carinspired by various creations submitted by his community, and which we will soon learn.
Renault Twingo: an unprecedented show car
With this operation, Renault wants to ride the wave of artificial intelligence to give life to an original and shared show car by engaging members of the community of fans and customers. This new show car will be presented to the public at an event scheduled for this year.
In recent years, the French manufacturer massively invested in digital technologies and in particular artificial intelligence: for example, AI is used by Renault for visual inspections on its production line, to improve quality in its factories, predictive maintenance or even to optimize and control energy consumption.
Source: Auto Plus
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