Alpine is gaining momentum! Since 2012 and Carlos Ghosn’s promise to revive the brand, Dieppe’s success story is not ready to stop. And even more so after the plan Reconstruction planintroduced in 2021, announced with great fanfare to confirm the group’s ambitions.
The Alpine A110 is selling well!
For 2023 Alpine intends to continue this path of success as before with its single model, the A110. At the end of the year, the brand also released the final version of its sports coupe withA110 R.
Its sports coupe is selling well, and the numbers for 2022 are very good. Last year, sales increased by 33% to 3,546 units sold. The numbers have doubled in two years.
In 2022, Alpine was still too Franco-French (60% of sales), despite good export growth. Lack of image, but also a very limited network: 140 dealerships worldwide. For example, Suzuki has over 160… in France alone! pic.twitter.com/gvmt46V51N
— Vincent Desmonts 🇺🇦 (@VincentDesmonts) January 18, 2023
Big ambitions for 2023
In a conference call this week, the brand’s global commercial director, Emmanuel Al Nawakil, confirmed the ambitions for this year. ” We will increase production by about 20% typically (and) we will (…) see good progress in 2023“.
The French brand also intends to expand its range, with By 2026, 3 new models are planned.
Scheduled for 2024, the brand wants to offer a small 100% electric city car that will be based on the new Renault 5, another model planned by the firm in Diamond. By 2025, Alpine also wants to take on the Macan and launch a sporty compact SUV with batteries. Finally, the upcoming A110, also due after 2025, will also ditch its small-block 1.8 turbo.
An electric SUV will be of primary importance for the Dieppe firm. ” We know that we will cross a minimum of ten thousand units (for SUVs) to get a satisfactory market share and profitability accordingly.– said Laurent Rossi, CEO of Alpine, during a telephone press conference.
Finally, the arrival of this model will also double or triple the production volume at the Alpine plant in Dieppe.
Source: Auto Plus
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