It was bound to happen, and it’s not surprising “Mercedes-Benz” has taken a step towards the sale of sales points of all-electric models. EQ stands for the electric range of Mercedes (for Electric Quotient), and was inaugurated in 2019 by marketing EQC SUV. Since then it has been so multiplied models. In 2020, the electric class V appeared, EQV. In 2021, crossovers EQA and EQBa large electric sedan EQSas well as a mid-size sedan EQE. This year it is SUV EQS which was introduced, like the electric version of the T-class, EQT. Historic Mercedes 4×4 G-Classwill appear in 2023 in a 100% electric version EQG. Please note that electric versions of Smart also called EQ, a brand owned by 50% of the Mercedes group.

The range of zero emissions in 2030

Now that the portfolio of electric models has expanded (already 8 models in four years), Mercedes begins to develop points of sale dedicated only to these electric models. This makes sense and is a logical step in the strategy of the group, which sees the future only in electricity. The brand has actually pledged not to offer only zero emission models in 2030. Until the fateful date of 2035 and the end of heat engines in Europe. In the years to come, this could deal a fatal blow traditional points of sale from Mercedes Benz. In future, EQ stores should be in the majorityreplacing old salons, or in the form of pop-up shops in cities, which Mercedes is already used to. In this regard, the brand officially opened its own the first EQ store in the city of Yokohama in Japan.

The first special selling point

Japan that is one of the largest automotive markets in the world, is a key area of ​​development for Mercedes. Local brands have always traditionally dominated here, with Toyota and Honda leading the way. But mercedeswith 51,722 cars registered in 2021, dominates sales among foreign manufacturers. It is also a thriving market for electrified, hybrid and electric vehicles. In November, it was sold in this way 2357 electric cars, more than 10% of the total volume of imported foreign cars. A booming electrical engineering market that attracts manufacturers! Grand opening of the EQ store in Yokohama on December 6 it is a designer-futuristic showroom where exhibits are exhibited several equalizer models. The brand can develop EQ sales network in China and USA priority, for the better prepare for his arrival in Europe.