This is one of the many previously extinct car brands, which rose from the ashes. as Alpine, MG, DeTomasoGerman brand Borgward returned in 2014. The historical German manufacturer Borgward was founded in 1933 in the city of Bremen. He distributed his models under four brands: Lloyd, Goliath, Hansa and, finally, Borgward. Situated the top of the line, the latter sold models among the highly symbolic Isabella. But as an independent manufacturer, he did not survive large German automobile concerns. Starting with Volkswagen, Mercedes-Benz and BMW. Therefore, in 1961, the Borgward company was forced to cease operations, putting an end to the name and mythical models.

Return after 50 years

more fifty years after his deathshe appeared again, no matter what in 2014. This is really a constructor Chinese photon who bought the rights and licenses. Primarily intended for the Chinese domestic market, Foton wanted to capitalize on the manufacturer’s name and history. Several models were sold in Germany, its historical homeland, but without much success. As if history repeats itself, these are builders Volkswagen, Mercedes-Benz and BMW, which eclipsed it. Borgward was guided by the same philosophy as previous models premium. Here’s how it produced various thermal SUVs from 2015 to 2019: BX 3, BX 6 and BX 7. The latter also has an electric version. Despite a fairly consistent product line, at least in China, it didn’t never really achieved the expected success. Assembled in a new factory in Beijing, the pace of model production was quite slow.

Not MG who wants

Wine a the brand is hard to sell, for customers who have little or no influence on it. Let’s not talk about German exports, which did not get better. Of the 55,000 collected in 2019, it was drop in 2021 to 3600! These lackluster sales put her in dire financial straits, and she hoarded debts: 643 million euros Last year ! Promises to open a factory in Bremen for distribution in Europe turned out to be insufficient. In the end, it never got out of the ground. Borgward wanted to achieve his goal same trick as MG. Acquired by the Chinese group SAIC in 2005, MG has indeed become a champion in Europe. So much so that one of his models has already been released in 10,000 copies since the beginning of the year. Here everything rests on the fact that MG was a much more famous brand in Europe than Borgward. Except because the products are not suitable enough…