He is one of leaders of Hyundai’s stylistic renaissance. He came in 2016 at the head of the Korean and Belgian groups Luke Donkerwolke was appointed chief designer that year. Under his leadership, the Korean group adopted a modern and avant-garde style. Which contrasted with the stylistic fantasies to which we were accustomed by Asian manufacturers. Since then, Hyundai Motor Group has completely changed its vision and codes. Strong with 30 years in a car– passed by Luke Dockervolk Bentley, Lamborghini, Skoda, Seat and Audi. It was this experience at the Volkswagen group that fueled his ambitions for Hyundai: the affirmation and westernization of its style, its global vocation and ambition.

An unprecedented stylistic change

In 2018, he inaugurated the Le Fil Rouge concept, which presented a new stylistic philosophy “Sensual sportsmanship”. Since then, she managed the entire design of Hyundai products and gave a new look to the brand’s models. In Europe, it was adopted by the new generations of i20 and Tucson. And also new models bayon, IONIQ 5 and the very recent IONIQ 6. But apart from Hyundai, the Kia brand has also undergone a revolutionwhich really distinguishes it from Hyundai models. Being, the group’s third premium brand and division, also benefited from Luc Donkerwolke’s influence. IONIQ 5 was recognized as the World Car of 2022 Kia EV6 European Car of the Year. Luc Donkerwolke himself “Man of the World in the world of cars” in 2022!

Record performance

The latest honor to date is just now named Hyundai Global President of Design ! He was now the general manager and reported to Sang-yup Lee before that. He will be now coordinate design for the group’s three brands Hyundai. And continue to spread their vision and philosophy across departments. A fine token of recognition, while Hyundai Group breaks sales recordsin a context that has been weakened by crises.

In France, only the Hyundai brand increased its market share from 2.5% in the first quarter of 2021 to 3.1% in 2022! Meanwhile, Kia offered a 5.7% market share in Europe at the start of 2022. Encouraging results for the world’s third largest automotive group (behind Toyota and Volkswagen), which increases novelties and innovations. her confidence in Luke Donkerwolke is a sign that this new stylistic shift is bearing fruit.