Being an athlete is a special quality. Aside from the constant pursuit of a goal and the joy that comes with it, the road to success is not paved with rose petals, as obstacles often arise, either in the form of injury or a lack of funding and infrastructure. For the past ten years in Greece, constant and multifaceted support in all aspects of the sport has been offered by Kaizen Gaming.

Having managed to become one of the fastest growing gaming technology companies in the world and a Greek success story of continuous growth, the company has set as a core part of its mission the significant strengthening of sports in the countries in which it operates.

True to this vision, it has been supporting Greek sport since its inception, primarily by supporting the best Greek football and basketball teams. Today it maintains partnerships with three of the most successful football teams in Greece (Panathinaikos, Olympiakos and PAOK). However, sport is not only football and mass sports. As part of its wider partnership with SEGAS, the company became the official sponsor of the biggest running event of the year, the 39th Authentic Athens Marathon, and also supported the Athens Half Marathon through Stoiximan, a brand operated by Kaizen Gaming in Greece and Cyprus. It also proudly supports the national water polo and athletics teams, thereby helping to reinforce the classic sports that originated in Greece, helping athletes who often compete with limited means.

In addition to our country, Kaizen Gaming operates in 10 more countries under an international brand. Betano. Thanks to this, the football teams of Romania, the Czech Republic, Bulgaria and Portugal are strengthening, and Benfica, Porto and Sporting Lisbon have achieved great success over the past 2 years. In addition, Latin American teams in Brazil and Chile are supported, with the company fervently supporting the U. de CHILE men’s and women’s soccer teams.

Continuing our path of development and paying full attention to the largest football event in the world – the World Cup, which is taking place these days, in Kaizen Gamesmade a historic deal the world’s first betting company, which cooperates with FIFAas official European supporter. Its international brand Betano now adorns all stadiums that host games in Qatar.

Sport has always played a responsible role as it has always had a strong social impact. Kaizen Gaming, true to this, through its Portugal-based brand Betano, an extensive corporate social responsibility program, Heroes, which for the past 3 years has been supporting amateur athletes who inspire with their course and efforts. Special case – struggle and information campaign iron brothers, two brothers from the country of Iberia, who by their example are militant ambassadors for inclusion in sports and the necessary support for people with cerebral palsy. The company, wanting to essentially help the main goal that the brothers have set, namely, to ensure their presence in Greece and their participation in the Ironman race, which was held for the first time in Athens in October last year, wanting to contribute to the transmission of their message. The successful finish and the warm applause of the whole world once again proved how faith, perseverance and will, when they find the right support, can change the world for the better.