Not easy for a foreign developer exist on our hypercompetitive European market. European buyers remained – as usual – very attached to its historic French, German and Italian brands. If Japanese manufacturers are expanding their brands to stay competitive, not everyone is in the same boat. In this way, Toyota is doing much better than Nissan, Honda, Suzuki or Mitsubishi. Honda in particular, he is considered an outsider in our country. As long as the brand is there present in Europe since 1985 with the opening of a plant in Swindon in the UK. After experiencing great difficulties in Europe, it closed its doors last year. A serious setback for the second Japanese manufacturer (behind Toyota), which has not lost its fame in our country.

Struggle, despite the permanent composition

Very strong in the US and Chinathe manufacturer is trying to change the trend in Europe. And that’s while he has a sequential range, both in terms of products and their engines. her Thus, the range is 100% electrifiedsmall letter and 100% electric to big CR-V hybrid. With his Jazz and Civil hybrids, it is also present in the most important segments for us (city/compact). Presence confirmed the latest H-RVa new hybrid crossover that has since surpassed the Jazz as the best-selling model in Europe. In anticipation of the C-RV update scheduled for next year, the manufacturer announced the upcoming appearance of another SUV: the Z-RV.

The trio of off-road vehicles worth facing

This one will fit between the H-RV and C-RV more precisely to compensate for the difference in size and services between them. Ultimately, that trio should make up the bulk of sales, Honda’s goal. Z-RV is a A hybrid SUV powered by a 2-liter gasoline engine combined with two electric motors. Its design is similar to the new style of Honda in recent years, refined, uniform, as a reference to the biodesign of the past years. Scheduled for a arriving in 2023, it will be supported by a 100% electric crossover, so far called e:Ny1, very similar to the H-RV hybrid. Only with From September 2021 to September 2022, 52,706 cars were sold in Europe, revival is crucial for Honda. Such a product is offensive confirms that the manufacturer is not ready to leave the Old Continent.