in the size of the living room as we know it is going to disappear? You haven’t noticed that traditional car dealerships have declined in recent years. Of course there was Covid: the pandemic canceled most such events, and many were canceled for the occasion converted to 100% digital editions. But, of course, there is another phenomenon. The decreasing public interest in attending such large-scale eventsin addition Dearand where fewer and fewer models are shown. In the past, auto shows were a great opportunity for the public to come and see new products with their own eyes. Moreover, many potential buyers took advantage of this event draw up a purchase deed.

Internet, grim reaper

Meanwhile, the village the emergence of digital, information channels have changed. We receive information on the Internet, on video, on television. Even the traditional paper press suffered. The amount of digital information available for a new model is such that the need to see the car in person is one of the last steps in the buying process. We think so in 98% of cases, the customer has already chosen the model when he came to the dealership for the first time. * Therefore, the Internet has significantly changed the way of buying a car and the interest in visiting a car dealership. But the consumer journey is not the only one to blame. The producers themselves avoid these big meetings. The latest edition World Championship in Paris was made without Citroen, Volkswagen, BMW or even Fiat! A future that seems in jeopardy like Historic shows in Geneva or Munich that no longer exist… Others resist as the recent Los Angeles Auto ShowWhere which is scheduled for October 2023 in Tokyo.

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Mutate to survive better

This is the last losing speed to the benefit of many Chinese car dealerships is also looking to reinvent itself. At its last edition in 2019, only foreign manufacturers were present than Renault, Alpine, Mercedes-Benz and Smart. However, presence is less critical than in Europe, as there is a Japanese market more than 70% are dominated by national producers. It still welcomed 1 million visitors that year. But to secure your future, this will turn into a big mobility fair next year. Manufacturers and cars will no longer be the only masters on board. This will be the host startups, service providers, manufacturers of bicycles, scooters, carts or motorcycles. The goal is to unite all mobility participants under one banner. No doubt also to compensate for the planned absence of traditional car manufacturers. Can this phenomenon be extended to other salons? Answered in Paris, October 2024…

• Data from the Belgian and Luxembourg Automobile and Bicycle Federation