Netflix will live-stream US comedian Chris Rock’s show, a first for the streaming giant as it struggles to regain subscribers and faces competition from other platforms that already offer live streaming, AFP and Agerpres reported.
The show will begin airing in early 2023, Netflix announced Thursday, with vice president Robbie Praw promising an “unforgettable moment” in a statement.
The American streaming company suffered a growth crisis in the first half of the year, losing 1.2 million subscribers, which forced the management of Netflix to take a number of measures to reverse the trend.
From November, Netflix is also offering a new, cheaper monthly subscription that will include advertising to attract new consumers and generate additional revenue.
A live-streaming experiment involving Chris Rock, who made headlines this spring when he was slapped by actor Will Smith at the Oscars, is also a way to diversify his offering.
Steps taken by Netflix to win back subscribers
According to information published by the Wall Street Journal this week, Netflix is also considering offering live sports on its platform.
In the hyper-competitive, multi-platform world of streaming, rivals Disney+ and Amazon Prime Video already allow subscribers to watch live sports or concerts.
Netflix, which rebounded by adding 2.4 million more subscribers in the third quarter, already held its annual comedy festival in Los Angeles, but the performances at the event were not broadcast live.
Another absolute first for Netflix was the release of one of the original films, Glass Onion: A Knives Out Mysteryin theaters ahead of the streaming platform.
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