Do you still need to introduce yours? Dacia Sandero ? Released in 2008, the Romanian compact is the best-selling car in Europe for private customers since 2017, all categories together. It is especially popular in France, Germany, Italy, Spain and Great Britain.

To tempt its customers, Sandero chose a simple philosophy : a tough, agile car built for everyone, matching the success of the Logan. A Stepway version was quickly added to the range to appeal to crossover enthusiasts, and today it accounts for two-thirds of sales. The model was updated in 2012 by the second generation, then in 2021 by the new generation Sandero, the third by name.

Dacia Sandero: 2.6 million units

For 14 years, Sandero has been sold more than 2.6 million copies, all generations together. Produced in three factoriesin Pitesti in Romania, as well as in Tangier and Casablanca in Morocco, on four lines: a Sandero leaves the production line every minute.

As for the engines, the customers chose the engine ECO-G up to 42% to take advantage of flexibility Liquefied gas bi-fuel. An undeniable advantage, especially in times of rising fuel prices.

Dacia continues to modernize its entire model range, restyling all its models, including the Dacia Sandero, which is a hit in Europe. https://t.co/PfaMVWpGdb

— AutoPlus (@AutoPlusMag) September 25, 2022

Dacia Sandero: smart innovations

Dacia Sandero owes its success above all to its own simplicityhim affordable price but also his smart equipment, which contributed to the attractiveness of the model on the market. Him modular roof rails are among the most important: longitudinal rods are converted into crossbars in a few movements, without tools or the need to add a gallery. They complement hatchalso arrived with the third generation.

in media control system allows you to use your own smartphone as a multimedia screen in the car thanks to the docking station on the dashboard: a smart and economical solution, which makes it possible to abandon the expensive option. Inside, generous legroom offers more space for rear passengers, while a small hook is integrated into the center console on the passenger side, allowing for example to attach a bag.

Dacia Sandero: recognized by customers

The strength of the Dacia Sandero is its customers: according to the Romanian firm, it loyal customers and are proud to own a Dacia. In France, 15% of Sandero customers are under 40 years old: the average age of customers has also decreased by 3 years compared to the previous generation.

According to Dacia, 64% of customers in France, Germany, Italy, Spain and Great Britain buy a Sandero at its price22% for design and 18% for brand loyalty. Its style is appreciated by customers: in Europe, the new Sandero is considered elegant by 44% of customers, compared to 20% in the previous generation.

Sandero customers’ appetite for outdoor recreation is partly explained the success of the Stepway version : indeed, 26% like hiking and walking, 13% like to read and 12% ride a bike. Finally, 39% of Sandero buyers live in rural areas, 37% in small towns, 10% in medium and large cities, and 10% in suburbs.

Dacia Spring, Jogger and Sandero Stepway received rather disappointing marks in the latest Euro NCAP crash tests: we explain why. https://t.co/R8puwGep5W

— AutoPlus (@AutoPlusMag) October 18, 2022