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Seats: a million SUVs sold Auto Plus news in your smartphone Auto Plus news in your mailbox

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Seats: a million SUVs sold Auto Plus news in your smartphone Auto Plus news in your mailbox

more than ever SUVs are popular by motorists: only last year they accounted for 46% of car registrations in Europe, i.e. 5 points more than in 2020.

Despite some detractors, SUVs are very attractive, and customers appreciate the elevated driving position that gives them a sense of security, while the large cabin volume is especially attractive to families.

Seats: Almost one in two sales is an SUV

The Spanish manufacturer is also building on the success of its SUV lineup, which consists of three models that crossed the line in 2022 million units soldjust six years after the brand’s first SUV, the Seat Ateca.

In more detail, last year, in Arona, Ateca and Tarraco accounts for 49% of Seat’s global sales, with 192,100 copies. Brand customers appreciate their design, versatility and sporty behavior.

Seats: The Arona remains the brand’s bestseller

Seat Arona became the millionth SUV sold by the Spanish company. Since its launch in 2017, the Seat SUV has become the brand’s best-selling car, with 481,585 units sold worldwide.

Produced at the factory in Martorella, Spain, the model is enjoying real success in the domestic market: it is the best-selling model in Spain in 2021 in all categories combined, and it is the first time that an SUV has taken the top spot in this market. . To date, almost 98,000 Seat Arona units have been sold in Spain.

Seats: Ateca and Tarraco still please

The brand’s second best-selling SUV is the Seat Ateca, which is the first SUV in Seat’s history. To date, the compact SUV has sold 435,443 copies. It is particularly popular in Germany, with more than 108,000 models sold, or almost a quarter of global sales.

Finally, the Seat SUV lineup also includes the Seat Tarraco, launched in 2018. To date, this large SUV has sold 88,820 units worldwide. What makes it special is that it carries a name chosen by a vote of more than 140,000 people and, like the Ateca, it is particularly popular in Germany, its main market, with 29,000 units sold, or 20% of sales.

Author: Tran Kha
Source: Auto Plus

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