Home Automobile Will American GM be able to return to Europe? News from Auto Plus in your smartphone News from Auto Plus in your mailbox

Will American GM be able to return to Europe? News from Auto Plus in your smartphone News from Auto Plus in your mailbox

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Will American GM be able to return to Europe?  News from Auto Plus in your smartphone News from Auto Plus in your mailbox

General Motors wants to start a new European market electric cars From 2035, the group wants to sell only cars on electric units!

A new start for Europe?

President of GM Europe, Mahmud Samara, confirmed in October 2022 that american group again wanted to strengthen its presence in Europe. According to him, Europe is at the forefront ” the mobility revolution“. with lIt is the right products, services and technologies to meet European ambitions“He wants to return to Europe at a date that has not yet been determined.

It is also unclear with which vehicle portfolio, but the group is planning a significant expansion of its electric fleet. Already in the USA 22 electric cars brands GM-Buick, Cadillacs, Chevrolets and GMC should be available from next year.

Platform ultimate, on which GMC Hummer EV and Cadillac Lyriqwill serve as a basis.

Only electric cars for 2035

At the end of January 2021, General Motors announced that it wants its global supply of new cars to be completely zero-emissions 2035 year.

So GM is setting more ambitious goals than other automakers, but the decision to go with an all-electric lineup is also responding to political pressure. California, the most populous American state, for example, has already announced that it will no longer allow the registration of new gasoline and diesel vehicles from 2035. This is a state that is considered a forerunner in terms of climate protection.

A new logo for a fresh start?

Finally, the American automaker unveiled a new brand logo in January 2021, thus fundamentally changing it for the first time since 1964. Those responsible for developing the new logo wanted to emphasize the company’s focus on electric mobility with this new design.

The elements of the acronym – the G, M and dash – remain largely unchanged, but the letters will now be lowercase rather than uppercase, and the dash will now be under the ‘M’. This arrangement is supposed to resemble an electrical outlet, while the blue tones used represent the clear sky and thus are meant to represent the idea of ​​the environment. The new GM logo will be seen on the brand’s future cars and trucks, and will be used in all corporate communications.

Author: Peter H.
Source: Auto Plus

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