Elon Musk “smelled” a new opportunity to make a profit on eccentric products by releasing a perfume called “Burnt Hair” (translated as “Burnt Hair”), the richest man in the world collected a million dollars in just a few hours for 10,000 bottles, Reuters reports.

“With a name like mine (Mask translates as musk), getting into the perfume business was inevitable – why did I struggle with it for so long!” Musk asked on Twitter, where he now describes himself as a perfume salesman.

“Essence of Abhorrent Desire” is the website description of the latest product, which costs $100 a bottle and will launch in the first quarter of 2023.

Its previous products include Tesla’s own-brand tequila, launched in 2020, and a pair of shorts to mark Musk’s victory over investors who bet against the electric car maker, currently the world’s most valuable car company.

His Boring Company, a tunneling firm last valued at $5.7 billion, was selling flamethrowers for $500 apiece in early 2018, netting $10 million. He also sold 50,000 caps to the Boring Company.

Over the years, Musk’s ambitions have ranged from colonizing Mars to creating a new sustainable energy economy, and in the process he’s created Tesla, rocket company SpaceX and other smaller firms.