OUR Citroen presents its new corporate identity and logo, celebrating a bold, exciting and dynamic new era for the brand with an interesting and rich history.
A new era is dawning at Citroen as the company accelerates its mission of making electric vehicles accessible to all and expands its core DNA for affordability.
The new look is a reimagining of the original logo, first adopted by automotive founder André Citroën (1878–1935) and inspired by the success of his first iron and steel company, producing herringbone transmission systems. The familiar and technical reference “deux chevrons” has remained at the heart of Citroen’s identity ever since.
The elegant new look of the emblem shows the evolution of the brand and will debut in a few days on a large prototype of the Citroen family.
The new logo will then be used on future Citroen production and prototype vehicles from mid-2023.
Source: Kathimerini
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.