Home Automobile Mondial de l’auto: Mercedes will recreate a notable absence News from Auto Plus in your smartphone News from Auto Plus in your mailbox

Mondial de l’auto: Mercedes will recreate a notable absence News from Auto Plus in your smartphone News from Auto Plus in your mailbox

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Mondial de l’auto: Mercedes will recreate a notable absence News from Auto Plus in your smartphone News from Auto Plus in your mailbox

As the event approaches, the list of missing builders grows longer and longer. Very bad news for both the organizers and the public. And for good reason, two years have passed since the Paris Motor Show, and visitors can’t wait to rediscover the new features on offer. An unmissable event for young and old, it shouldn’t taste exactly the same this year. And it is not for nothing that many brands have decided to play on the missing subscribers for many reasons. Lack of profitability, too expensive stand price or lack of new products for presentation. And today it was the turn of another long-awaited manufacturer to announce that he will not appear in October.

Mercedes says no

This is Mercedes, which has just officially announced that it will not participate in the next world championship in Paris. A decision that is not really a surprise, given the number of brands in one case. But for the star builder, the reason is somewhat strange. Indeed, if this one does not finally make the journey, it is because ” the stand allocated to him was not visible enough“, while the organizers decided to slightly revise the plan of the show. But is this really the real reason, or the brand simply decided to change its mind, calculating that the investment was not worth it. Indeed, a stand at this event is sometimes worth several million euros with very average returns.

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Long list

Therefore, the German brand expands the already dizzying list. Indeed, there will be many this year, starting with the entire Volkswagen Group. No Audi, no Porsche, no Lamborghini and even more so Bentley or Skoda. Citroën, Fiat, Ford, Opel, Alfa Romeo or even Toyota and Mazda will not be subscribers either, as will Lexus, Hyundai, Kia, BMW and Jaguar-Land Rover. And the list, unfortunately, is probably not final yet…

Author: Mary Lizak
Source: Auto Plus

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