fake news they are, unfortunately, characteristic of our time, when the endless ocean of the Internet often makes it difficult to combat disinformation.

youtube, however, it is going to import educational advertising to help users identify potential content disinformation.

So, after a successful related experiment, its Cambridge university, YouTube will show these commercials in the Czech Republic, Slovakia and Poland, to avoid misinformation about them Ukrainian refugees.

As for the experiment, ads were shown in it 5.4 million people of which 22000 then they participated in the survey.

During the study, the researchers observed improving participants in identifying fake news and increasing the ability to separate authoritative and non-authoritative sources, but also in the decision to share or not to share content on social networks.

“Obviously you can’t predict every instance of disinformation that will go viral, but what you can do is find common patterns and patterns of discourse,” notes John Rosenbeck and lead author of said scientific publication. He continues: “The idea behind this study was: if we find some of these patterns, can we make people more resilient to them, even to content they’ve never seen before?”

In the experiment, the researchers used the YouTube tool, brand lifting, used by advertisers to determine if an ad has made their product more recognizable.

In this particular study, participants were given news and asked about it. to determine with what technique he manipulated the reader.

In the second group of the experiment, the participants were not shown the video, but only given the title and the corresponding answers. The results showed that those who watched the video were 5% more correct than the other group.

“It is very important that children learn to read from the side and check the authenticity of sources. But we also need solutions that can be traced back to social networks and find a common ground with algorithms,” notes the professor. Sander van der Linden which was also a study group.

He concludes: “But in the end, we must face the reality that social media companies control much of the flow of information on the Internet. Therefore, in order to protect people, we need to find independent, fact-based solutions that social networks can implement on their platforms.”

According to the BBC.