In Russia, since the start of the Russian Federation’s full-scale war against Ukraine, the audience of state-owned television channels has decreased by about a quarter. This is evidenced by data from the analysis of the impact of the socioeconomic situation on Russian media consumption, carried out by the private research firm Romir, which was reported on Monday, August 22, by The Moscow Times.

The audience of federal TVs for the first time gave in to Telegram

According to sociologists, the audience coverage of the “big three” federal TV channels – “First”, “Rossiya 1” and NTV – for the first time ceded to that of the social network Telegram, which increased from 19.1 to 26.8 per cent in February to July. Meanwhile, the audience of the First Channel in the same period decreased from 33.7 to 25.5 percent of the population of the Russian Federation, the same indicators of “Russia 1” fell from 30.9 to 23 percent, and NTV – from 21 .1 to 16.6 percent, is indicated below.

TV channels that have revamped the broadcast network for the needs of war are rapidly losing audiences across all age groups, while their audience reduction is most active among young people, writes The Moscow Times.

Since the beginning of a large-scale Russian invasion of Ukraine, Russian state TV channels have changed the program, removing entertainment programs from the broadcast network and drastically increasing the content of military propaganda.