social media they play a decisive role in shaping public opinion, since, especially among younger ages, the percentage of those informed in this way is much higher than those who watch television. Thus, parties and political leaders use social media as the primary means of broadcasting their political actions and political messages, with employees working to manage social media. In this context, X-rays of the social networks of the prime minister and his main opponent are of particular interest. Alexis Tsiprasbut also how they handle them to convey their message.

The most “traditional” social networks are facebook. Its users are undoubtedly middle-aged and older people, and the way it is used is the most “classic”. There, mister Kyriakos Mitsotakis he has 372,000 followers and his presence is almost daily even before the 2019 elections. Videos of personal messages and presentations of the work of the government are his most common posts, usually garnering over 5,000 likes, and sometimes they can reach 15,000, depending on the subject .

Alexis Tsipras is followed on Facebook by 480,000 followers and his presence is also frequent, garnering between 5,000-6,000 to 15,000 likes at a time.

Kyriakos Mitsotakis has 324,000 followers on Instagram, the preeminent social network for young people, compared to 108,000 for Alexis Tsipras.

The ratio shows that the prime minister has more active users on his profile, at least in terms of engagement with his posts.

it is of interest Instagram, which is predominantly a means of communication in social networks for young people. There, the prime minister has 324,000 followers, compared to 108,000 for Alexis Tsipras. Kyriakos Mitsotakis focuses on this particular medium in more personal messages, such as something related to his family, as well as various types of photographs from his meetings in Greece and beyond. This particular media outlet, as seen from the interaction, is the Prime Minister’s main communication “tool” as his posts often exceed 15,000 likes, with many reaching 40,000. Alexis Tsipras, with fewer followers, reaching 108,000, collects about 000 positive reactions to a post on Instagram. The President of SYRIZA also chooses more personal posts for the media, such as the last one he made while playing football in Astypalaia with the children during the summer holidays.

in Twitter, Alexis Tsipras has more followers as he has 628,000 — more than any other social network — compared to 373,000 for Mr. Mitsotakis. This particular tool has the most special characteristics as it is fast, speech-based and has no “space” for long analyses.

Social media is already, admittedly, constantly gaining strength as a means of communication, and it can be said with confidence that on the eve of elections they will become a key tool for political confrontation and expressing the positions of political leaders.