This summer vacation period, Ford is interested The French want to escape : the American manufacturer has indeed published the results of an online study conducted by the Jugow Survey Institute with the participation of 1,052 people aged 18 and over, representatives of the French national population.
This study was carried out in the context of a health crisis that has profoundly changed the habits and desires of the French regarding holiday destinations over the past two years. Compared to a similar study last year, health restrictions appear to have decreased: in fact, 66% of French people believe they affect their willingness to travel, compared to 74% in 2021.
Small, practical, inexpensive… Campervans are an alternative to classic homes on wheels. Is that right? https://t.co/If7nOgyuhd?utm_campaign=post-auto&utm_medium=twitter
— AutoPlus (@AutoPlusMag) July 23, 2022
The favorite transport of the French on vacation
Thus, 62% of French people want to use a car as a means of transport on their next holiday, while motorhomes and equipped vans remain in the minority (5%), but we are still seeing this trend grow: indeed, 44% of French people said they are ready to switch to vanlife on vacation, compared to 36% in 2021.
“The pandemic and the economic crisis force us to reconsider the way we live and travel. Vanlife finds time to enjoy the road and travel that we usually want to cut out of our vacations. Combining adventure and comfort, our Ford Transit Nugget meets French expectations of freedom and offers yet another way to discover the world. Ford’s increased sales of this vehicle confirm the appeal of this new trend.”Louis-Carl Vignon, President of Ford France, said on this occasion.
What are the cheapest motorhomes on the market in 2022? Here is a selection of recreational vehicles at affordable prices, around €40,000. https://t.co/NgsemwddyX
— AutoPlus (@AutoPlusMag) July 11, 2022
Vanlife: Who Are RV Enthusiasts?
among the French were tempted by vanlife, 46% value the guarantee of freedom and flexibility, 31% value its lower cost, and 26% of respondents simply want to consume differently. Recreational vehicles attract an increasing number of different profiles, including the majority of young workers: 56% are 25-44 years old would really be willing to switch to vanlife.
Parents of children under the age of 18 would also be willing to go on vacation with their children in a camper by 58%. Despite the increase in fuel prices, 40% of these families said that such a decision seemed to them cheaper than renting a house or apartment for their recreation.
Vanlife: favorite destinations of the French
Camping holidays are also an opportunity to discover new lands: however the majority of respondents (65%) would like to stay in France for this experience. Young people aged 18-24 are more attracted to the Provence-Alpes-Côte d’Azur region (28%), while people over 55 prefer Brittany (22%).
In general, favorite regions of the French for recreation in a recreational vehicle – Brittany (17%), the Provence-Alpes-Côte d’Azur region (16%), Corsica (10%), Occitania (9%), and New Aquitaine (6%).
A van, a motor home, a converted van is the latest craze of the French. After the quarantine, sales increased… +40%. Welcome to the land of the free.
“Van, motor home: vacation in complete freedom” – on Sunday at 6:40 p.m. #Large format @M6 @CASALTAoff pic.twitter.com/PA0nLKJlbZ— 66 minutes (@66 minutes) May 7, 2022
Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.